Federal Reserve brings gift card rules to protect consumers
The new rules on gift cards were issued by the Federal Reserve on 23rd March, 2010, especially to protect the consumers from problems faced by them while using gift cards. These rules apply to retail gift cards only, like the Discover gift card, MasterCard, American Express, and Visa gift cards, etc.
A gift card is the one which looks like a credit card but works like a gift voucher. Gift cards are generally used to pay for purchases. The money available from the card can either be used all at once, or as and when required. Purchases can be done only up-to the value of the card. Banks do issue gift cards, which work as redeemable gift certificates, and transaction fees may be charged on these cards.
However, consumers do face a lot of problem while using gift cars. Some gift cards expire in less than 5 years, some suddenly lose their value. Thus the Federal Reserve has issued some new rules to protect the consumers from gift card scams and problems. The rules will be going in effect from 22nd August, 2010.
The rules are:
1. Card cannot expire in less than 5 years – According to the Federal Reserve, gift cards cannot expire in less than 5 years time. The 5 year duration is calculated from the date of first issuance of the card, or the date when the card was last reloaded.
2. Fees to be disclosed at time of purchase – The rule requires the company to provide the consumer with the details of all the fees at the time of purchase of the gift card.
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